How we think about synthetic research, written down.

Longer-form writing about synthetic research. Methodology essays explaining how the platform works under the hood, opinion pieces on where the category is heading, and lessons from building research-grade synthetic personas. The journal is one of the ways the methodology behind Candor stays auditable: anyone can read how the system reasons, why specific design choices were made, and what the approach can and can't do.

Ben Yoskovitz, Candor's founder, writes the journal. Entries are drafted with the same evidence-grounded discipline the product applies to synthetic research: precise about what's verified in the codebase, honest about limitations, and explicit about where the methodology stands today versus where it's heading.

On a regular cadence, typically two entries per week. The cadence covers methodology essays (technical walkthroughs of how parts of the pipeline work), point-of-view pieces (Candor's stance on category questions), and shorter notes when something specific is worth saying. Entries are scheduled in advance and go live at their published time.

Help center articles explain how to use Candor: how to set up a study, how to interpret a persona profile, how to run an interview. Journal entries explain the methodology behind Candor and the category point of view: why evidence grounding matters, how archetype clustering works, where synthetic research is the right tool and where real-customer research is required. Both are public. Both exist to make the underlying methodology inspectable rather than hidden behind a sales conversation.