Guides for setting up projects, generating audiences and personas, running interviews, and reading synthesis reports. Pick a topic below.
GETTING STARTED
Walk through the two-step project setup wizard: defining your audience, uploading evidence, pinning a region, and what each field controls.
The in-app assistant: what it can answer, how it reads the screen you're on to coach your inputs, what it won't do, message limits, and how chats are stored.
The mental model: projects, audiences, personas, interviews, and reports. Understand what Candor is for before you create your first project.
AUDIENCES
What happens after you submit a project: why segments are proposed first, the search passes that follow, gap-fill iteration, calibration, and the critic.
How to read the audience review screen: critic banner, segment cards, evidence depth, supporting signals, and choosing which segments build personas.
PERSONAS
Archetypes are the behavioral shapes inside an audience. Personas are the individuals materialised inside each archetype. Here's how each surface works.
Every section of the persona detail page explained: OCEAN, biases, memory types, provenance tags, B2C/B2B profile, and evidence coverage.
INTERVIEWS
Walk through guide creation both ways: pick an interview type, then auto-generate from learning goals or write your own questions (with the follow-up toggle, Analyze guide, and concept exposure), then review and approve.
Problem discovery, problem validation, concept testing, or price testing. What each type does, when to use it, and how the synthesis differs.
How to run a live researcher-driven interview with a Candor persona: what the critic does, how memory persists, and how to read each turn.
How Mode 2 auto-interviews work: launching a run, what each chip means on the run page, stopping criteria, and reading session transcripts.
REPORTS
What's inside a concept test report: the five verdicts, the misread and name-oversold alerts, the decision table, and why objection severity reads backwards.
What's inside a price test report: recommended tiers, the 30-second decision table, the willingness-to-pay chart, anchors, stated versus revealed, and the dynamic caveat.
What's inside a discovery report: Key Learnings, What Surprised Us, findings ranked by reach, the unprompted signal, and the assumptions check.
What's inside a validation report: the five verdicts, tested hypotheses, problems that surfaced on their own, the sort distribution, and the map-not-a-verdict caveat.
Every part of a report explained: top learnings, the shared section spine, confidence levels and verdicts, the thin-run banner, what changes per interview type, and exports.
ACCOUNT & SECURITY
Where your data lives, how to export it, how to schedule deletion, and what's retained vs deleted. Practical privacy reference.
The four roles in Candor (owner, admin, editor, viewer), what each can do, project membership, transferring ownership, and the workspace MFA policy.
How Candor charges: the three plans, what's actually billable, project slots and archiving, when a card is required, and where to manage it all.
How to enrol in two-factor authentication, when MFA challenges fire, the AAL2 step-up gate, and removing a factor.
Be the first to know when it launches.
No spam. Just a note when Candor is ready. Powered by Highline Beta.