HELP CENTER

Help center

Guides for setting up projects, generating audiences and personas, running interviews, and reading synthesis reports. Pick a topic below.

GETTING STARTED

Setting up your first project

Walk through the two-step project setup wizard: defining your audience, uploading evidence, pinning a region, and what each field controls.

What Candor does and how to think about it

The mental model: projects, audiences, personas, interviews, and reports. Understand what Candor is for before you create your first project.

AUDIENCES

How audience generation works

What happens after you submit a project: broad search, gap-fill iteration, the critic agent, and how segments get scored.

Reviewing and selecting segments

How to read the audience review screen: critic banner, segment cards, evidence depth, supporting signals, and choosing which segments build personas.

PERSONAS

Archetypes vs personas

Archetypes are the behavioral shapes inside an audience. Personas are the individuals materialised inside each archetype. Here's how each surface works.

Reading a persona profile

Every section of the persona detail page explained: OCEAN, biases, four memory types, provenance tags, B2C/B2B profile, and the audience-quality score.

INTERVIEWS

Building an interview guide

Walk through guide creation: picking an interview type, writing learning goals, the generation step, reviewing sections, and approving for use in auto-interviews.

Choosing an interview type

Problem discovery, problem validation, concept testing, or price testing — what each type does, when to use it, and how the synthesis differs.

Running a live interview

How to run a live researcher-driven interview with a Candor persona: what the critic does, how memory persists, and how to read each turn.

Running an auto-interview

How Mode 2 auto-interviews work: launching a run, what each chip means on the run page, stopping criteria, and reading session transcripts.

CONCEPTS

What "evidence-grounded" means in Candor

Why Candor refuses to fabricate. The five provenance tags, what each one promises, and how grounding shows up across audiences, personas, and reports.

ACCOUNT & SECURITY

Data and privacy in Candor

Where your data lives, how to export it, how to schedule deletion, and what's retained vs deleted. Practical privacy reference.

Inviting your team and choosing roles

The four roles in Candor (owner, admin, editor, viewer), what each can do, project membership, transferring ownership, and the workspace MFA policy.

Securing your account with MFA

How to enrol in two-factor authentication, when MFA challenges fire, the AAL2 step-up gate, and removing a factor.

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