Guides for setting up projects, generating audiences and synthetic participants, running interviews, and reading synthesis reports. Pick a topic below.
GETTING STARTED
Walk through the two-step project setup wizard: defining your audience, uploading evidence, pinning a region, and what each field controls.
The in-app assistant: what it can answer, how it reads the screen you're on to coach your inputs, what it won't do, message limits, and how chats are stored.
The mental model: projects, audiences, synthetic participants, interviews, and reports. Understand what Candor is for before you create your first project.
AUDIENCES
What happens after you submit a project: why segments are proposed first, the search passes that follow, gap-fill iteration, calibration, the accuracy check on synthesized signals, and the critic.
How to read the audience review screen: group cards, evidence depth, supporting signals, and choosing which groups build your synthetic participants.
PARTICIPANTS
Groups are the behavioral shapes inside an audience. Synthetic participants are the individuals materialised inside each group. Here's how each surface works.
Every section of a synthetic participant's detail page explained: OCEAN, biases, memory types, provenance tags, B2C/B2B profile, and sourcing.
INTERVIEWS
Walk through the four screens that build a research plan: say what you want to learn, read the recommended research, add your material, review the plan and its learning goals, then generate the interview guide.
Problem discovery, problem validation, concept testing, or price testing. What each type does, when to use it, and how the synthesis differs.
How to run a live researcher-driven interview with one of Candor's synthetic participants: what the critic does, how memory persists, and how to read each turn.
How Mode 2 auto-interviews work: launching a run, what each chip means on the run page, stopping criteria, and reading session transcripts.
REPORTS
What's inside a concept test report: the five verdicts, the misread and name alerts, the decision table, and why objection severity reads backwards.
What's inside a price test report: recommended tiers, the willingness-to-pay chart, anchors, stated versus revealed, and the dynamic caveat.
What's inside a discovery report: Key Learnings, What surprised us, findings ranked by reach, the unprompted signal, and the assumptions or framing check.
What's inside a validation report: the five verdicts, tested hypotheses, problems that surfaced on their own, the sort distribution, and the map-not-a-verdict caveat.
Every part of a report explained: top learnings, the shared section spine, verdicts, how to judge the weight behind a finding, the thin-run banner, what changes per interview type, and exports.
ACCOUNT & SECURITY
Where your data lives, how to export it, how to schedule deletion, and what's retained vs deleted. Practical privacy reference.
The four roles in Candor (owner, admin, editor, viewer), what each can do, project membership, transferring ownership, and the workspace MFA policy.
How Candor charges: the three plans, what's actually billable, project slots and archiving, when a card is required, and where to manage it all.
How to enrol in two-factor authentication, when MFA challenges fire, the AAL2 step-up gate, and removing a factor.
Start with a free project, or walk through Candor with us first.