What synthetic user research is, how to judge it and how to get the most out of Candor. Pick where you want to go.
Start here if the method is new to you. How participants built from real evidence work, how the method compares with traditional research, and where it falls short.
Read the guide →Essays on how synthetic research works, where it breaks and how to judge a platform, written by the team that builds Candor.
Read the journal →How Candor stacks up against prompting an LLM yourself, other synthetic research platforms and research with real people, plus the questions to ask any vendor.
See the comparisons →Plain definitions of the terms you will meet in synthetic user research, from synthetic participants and provenance to the OCEAN personality model and cognitive biases.
Browse the glossary →Step-by-step guides for using Candor: setting up a project, building an audience and its participants, running interviews and reading your reports.
Visit the help center →Start with the guide to what synthetic user research is. It explains the method, how it compares with talking to real people and where it falls short. Keep the glossary open beside it for any term you have not seen before.
The Journal is about the method: how synthetic research works, where it breaks and how to judge it. The Help center is about the product: how to set up a project, run interviews and read your reports in Candor.
Read the comparisons. They set Candor beside prompting an LLM yourself, other synthetic research platforms and research with real people, and they list the questions worth asking any vendor, including us.
No. Every page linked here is public. You only need an account when you want to run a study of your own.
Start with a free project, or walk through Candor with us first.