Two plans, one idea: a clear per-interview price for the research itself, and nothing feature-gated on either plan. Start free with no card, or go Standard for more projects and our lowest per-interview price. No panel fees, no long-term contract.
FREE
$10 per interview and $15/month per additional project slot
STANDARD
$7 per interview and $10/month per additional project slot
| Free | Standard | |
|---|---|---|
| Monthly fee | $0 | $75 |
| Active projects included | 2 | 5 |
| Automated interviews | $10 each | $7 each |
| Extra project slot | $15/month | $10/month |
| Manual interviews | Free | Free |
| Card required | To run interviews or add slots | At signup |
Every row assumes the largest audience Candor builds, 24 synthetic participants with all 24 interviewed, so a narrower audience costs less than the figures shown. Both columns include the monthly fee.
| What you run in a month | Free | Standard |
|---|---|---|
| One audience, 24 interviews | $240 | $243 |
| Two audiences, 48 interviews | $480 | $411 |
| Three audiences, 72 interviews | $735 | $579 |
At one audience a month the two plans are within a few dollars of each other, and the gap widens in Standard’s favour from there. Three audiences at once needs a third project slot on Free, which is the extra $15 in that row.
One interview is one conversation with one synthetic participant: $7 each on Standard, $10 each on Free. You’re charged once per completed report, for the interviews in it. Manual interviews are free on both plans.
Build audiences, generate synthetic participants, and chat with them manually with no payment details at all. You add a card the first time you launch automated interviews or buy an extra slot.
Done with a project? Archive it to free a slot and start another, free, on either plan. Need more active at once? Add slots for $10/month on Standard or $15/month on Free.
Every plan includes unlimited users, so your whole team works in one workspace at no extra cost. If you need a lot of projects active at the same time, talk to us. We’d rather work out a price with you than have you buy slots one at a time.
Unit prices. Both plans get the full platform: evidence retrieval, audience and synthetic participant generation, interview guides, and synthesis reports. Nothing is feature-gated. Free is $0/month with 2 active projects and $10 automated interviews. Standard is $75/month with 5 active projects and $7 automated interviews, and extra slots are cheaper too ($10 vs $15). If you run more than about 25 interviews a month, Standard costs less overall. Below that, Free usually wins.
One interview is one conversation with one synthetic participant. If you auto-interview a 20-participant audience, that's 20 interviews, which is $140 of interview cost on Standard and $200 on Free, before Standard's monthly fee. A re-interview is just another interview. Manual interviews, where you chat with a participant yourself, are free on both plans. Either way, participants remember your earlier conversations across sessions, so you can keep digging without losing context.
Only when money is about to be owed. Picking the Free plan takes no card. You add one the first time you launch automated interviews (they're billed per interview, after each report completes) or when you buy an extra project slot. Until then, you can build audiences, generate synthetic participants, and run manual interviews without entering payment details.
A project is one audience: a set of up to 24 synthetic participants grounded in real evidence, sized to how many distinct groups your audience breaks into, plus the interviews and reports you run against them. Free includes 2 active projects at a time, Standard includes 5. When you're done with one, archive it to free a slot. Archived projects stay fully viewable and read-only, and they don't count toward the limit. Unarchive any time a slot is free.
Because the interview is where the cost and the value both live. A flat fee either overcharges light users or starves heavy ones. Paying per interview means a quick gut-check with three synthetic participants costs $21 in interviews on Standard, and a deep 24-participant study costs $168, both on top of the monthly fee. You scale spend with the research you actually run, not a tier you have to guess at up front.
Yes. Every new workspace starts with a trial project so you can build an audience, generate synthetic participants, and see a real report before choosing a plan. When you hit the trial's limits, you pick Free or Standard right in the product.
Yes, any time. Upgrading from Free to Standard happens through checkout and applies immediately. Moving from Standard to Free means cancelling the subscription: you keep full Standard access until the period you've paid for ends, then your workspace continues on the Free plan with your projects intact. Nothing is deleted when you switch.
Start with a free project, or walk through Candor with us first.