A project is one audience and everything you learn about them. It’s the container for your research and the unit your plan counts. This article covers what goes in one, how the project page changes as the work progresses, and how to close a project down when it’s finished.
A project holds exactly one audience. Everything built on that audience lives inside it: the segments, the archetypes, the personas, the interview guides, every run, and every report.
That makes the split easy to reason about. Same people, different questions is one project with several interview runs. Different people is a new project, because a different audience needs its own research from the ground up.
The project page isn’t one fixed screen. It shows you the stage you’re at.
That suggested next step is worth following when you’re new. It moves you through generating personas, running a study, checking progress, and reading the latest report in the order the work actually happens.
Your plan includes a number of active projects. Archived ones don’t count. When every slot is full, you can add another slot for an extra monthly charge, or free one by archiving a project you’ve finished with.
Prices and included counts are on the pricing page, and your own limits are in Settings under Billing. See Plans and billing for how the plans differ.
Archiving does two things: it frees the project’s slot, and it makes the project read-only. A banner appears on the project confirming both.
Nothing is deleted. The audience, the personas, and every past interview and report stay fully viewable. What you can’t do is run new interviews or regenerate anything until you unarchive.
This is the right move on a project whose question you already answered. Keeping a finished project active is paying to hold a slot you aren’t using.
Bringing a project back makes it active again, so it starts counting against your limit again. If you’re already at your limit, the Unarchive button is disabled and tells you why. Archive something else or add a slot first.
Worth knowing before you need it. The usual way people hit this is archiving several projects to get under a limit, then trying to reopen one.
Owners, admins, and editors can create, edit, and delete projects, and run research in them. Viewers can read a project and its results without changing anything.
A second layer sits on top of that. Owners and admins see every project in the workspace automatically. Editors and viewers only see projects they’ve been added to as members. So a project missing from your list is about membership, and a button missing from a project you can see is about your role.
The four roles and their permissions are in Inviting your team and choosing roles.
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